72 POUNDS LOST!!  That's 4 more pounds this week-- I've gone from 313 pounds to 241 pounds in 14 weeks, which is slightly more than a 5-pound per week average, all thanks to You First and the Ideal Protein plan!  Click here for info.

After my weigh-in on Thursday, I looked at the calendar and did some math.  October 23rd will be my 50th birthday.  The idea of being "Fat at 50" has weighed heavily on my mind for a while, so I have set a new goal:  I want to be UNDER 200 POUNDS BY MY BIRTHDAY!

Of course, I won't be able to have a cake, but I can make some Ideal Protein-compliant muffins again (imagine these with 50 candles on them)

I believe I can reach this goal because the Ideal Protein plan in Phase 1 has been EASY for me to follow, with a great variety of tasty foods.  Also, my food cravings seemed to drop off by my 2nd week and nowadays they are few and far between. When you combine that with the back-up I get from my You First weight loss coaches, Dylan and Rachel, I can't lose...well, except for losing pounds and inches, that is! Click here to meet them.


In a nutshell, here is why I believe most diets fail:  diets are TEMPORARY, and have no plan for transitioning back to 'regular' eating.

If you're overweight, your current eating habits are what got you there.  Changing to a different style of eating can help you lose weight, but if you then go right back to the old habits, the old weight returns.

A weight-loss plan needs to have an EXIT STRATEGY.  This is clearly part of Ideal Protein's plan, which I asked about early on.  I am currently in Phase 1 of the plan, the weight-loss phase (ketosis).  Part of it it includes healthy vegetable choices and getting me used to cooking: 1 full meal a day with 8-ounces of protein).  Even a kitchen novice like me can handle that much cooking.  See?  This is a breakfast burger of my own creation.
Phases 2, 3, and 4 of Ideal Protein:  These involve weening myself off of IP packaged meals, replacing them with regular meals, and re-introducing certain foods like breads and fruits, at acceptable levels.  It also involves learning how to handle THE BIG MEALS, like holiday feasts.  I will learn more specifics when I get into each phase, guided by my coaches.

I highly recommend that if you want to lose weight you choose Ideal Protein.  Give Dylan & Rachel a call at You First.  


Located in the Webb Wellness Center on Northern Lights between Arctic & Spenard

Call 907-562-6181

DISCLOSURE:  I (Brian Ross) was a client of You First for 10 weeks.  After significant weight loss, I now proudly endorse You First & the Ideal Protein weight loss plan and receive free products as payment.

Brian Ross

Brian Ross

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