If you're interested in losing weight and improving your health, I'd like to invite you to the next FREE SEMINAR happening Wednesday, September 19th at 6pm! RSVP at this link.  Doctors are welcome to attend to see if Ideal Protein would be right for their patients.

It has been exciting for me to lose 151 pounds and feel the return of health and vitality that comes with that.  The weekly "I am DOING it" feeling each time I stepped on that scale to read a lower number is amazing!

I started my weight loss journey on May 4th, 2017 at 313 pounds.  I then lost weight eight week until, about 10 months later I had dropped 151 pounds.  But... is that the end?  Am I done?

No.  The weight loss journey continues.  And thanks to You First and the Ideal Protein Protocol, I'm not alone. (Link)

You see, just after reaching your goal weight is when you will need help the most.


These days, while I look like the guy on the right in this picture, I still feel quite a lot like the man on the left.  When you consider I worked my way up to that size for about 20 years-- that's a lot of time spent being and feeling overweight.

I understand the desire to eat comfort food.  

I know what it's like to be so physically and emotionally miserable that the sensation of tasting and swallowing carb-loaded and fat-rich foods was often the only good feeling in my life.  But it is a trap.

That trap held me until I finally realized that the good sensations food gave me were overshadowed by the suffering overeating had caused me.  

It took me about 2 decades to reach that point. That is a lot of time to waste.


The Ideal Protein Protocol has 4 phases.  Phase 1 is the weight loss phase, phases 2 and 3 begin reintegrating regular foods, and Phase 4 is 'Lifestyle Living.'  This is when all foods are back on the menu, and you learn to make the mindful choices that will maintain your weight and health.  

Phase 4 is not a "strict diet."  Mindful choices does not mean strict.  However, Ideal Protein and You First are there to guide you into it with a year of consultation.  You will learn what healthy, food choices are like, and the effects that various food combinations have on the body.  You'll even learn to manage and plan for indulgences, like parties, holidays, and snacking at movies.

My health coach Dylan Webb (now my FELLOW health coach since I began coaching at You First, too) likes to tell people this piece of wisdom.

No diet is a vaccine against weight gain.

Don't I know it.  I've lost weight before and put it back on again.  So when I found out about Phase 4, I realized there was something different about Ideal Protein: it has an exit strategy!

Nobody wants to be on a diet forever.  Nobody wants to gain the pounds back they worked so hard to lose.  The answer: a period in which you learn how to go forward making mindful food choices, so you can enjoy your life and food while maintaining your health and proper weight.


And that's not just something I'm saying to motivate you.   I believe you can do it because of three things:

1.  I did it.
3.  I received HELP.  

I do not possess a special gift or talent for losing weight.  If I did, I would have used it 20 years ago and never gone down the path to obesity.

Nor do I have or did I find super will power.

Simply put, I reached a tipping point in my life and realized I didn't have the tools to fix what was broken.  Once I admitted that to myself, my mind was open to finding help.  Enter You First and Ideal Protein.

Our next free seminar is September 19th.  If you want to find out more, we would love for you to join us.  Click on any of these photos for info and to RSVP.  Thanks!  ~Brian

Disclosure:  I, Brian Ross, was a client of You First for 10 weeks. After seeing significant weight loss results on the Ideal Protein plan, I proudly began endorsing them & receive compensation for on-air mentions & web content.  I also now work part time at You First as a Health Coach.  Results may vary.

Brian Ross

Brian Ross

Want to know more about Brian Ross? Get their official bio, social pages & articles on Magic 98.9fm! Read more


Content Goes Here